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Becoming the global bridge connecting reggaeton and Scandinavia

Two brothers from Bolivia had a vision in 2017. To educate Norway about a special music genre, a beat that started in the barrios, a culture that took over the world,  a musical treasure with so much history called "Reggaeton".

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Foto: Kristin Ellefsen / Fædrelandsvennen

How it all started

How it all started...

It all began in September 2016 in Miami, Florida. The brothers Daniel and Marcos were on vacation and were inspired by the strong Latin culture that Miami had to offer. Growing up in Kristiansand, Norway, with no Latin nightclubs around, they had long dreamed of dancing to Reggaeton and Latin rhythms.

They asked themselves the big question: How can we bring this back to Norway? With little knowledge or experience in business or marketing, the planning for what would one day become "Norway's Biggest Reggaeton Party" began.

On March 4th, 2017, the first ParisLatino event was held in a small basement venue. Daniel and Marcos faced many obstacles and challenges, but with a strong passion for Latin music and cultural understanding, they managed to take ParisLatino to new heights.

The rest is now history, and you are now a part of this wonderful journey.

We look forward to seeing you at the next ParisLatino!

ParisLatino - Daniel & Marcos
Daniel & Marcos - ParisLatino
it was all a dream

Our first party


It was raining and we had little experience hosting events. We remember hosting 30 guests in a tiny nightclub basement. Those were the humble beginnings of our journey with ParisLatino.

Throughout the years, we've experienced many ups and downs. Though not all events were successful, one thing remained constant: Our guests danced all night. They couldn't get enough of the lively beats of reggaeton and Latin music!

We soon realized that dancing brings happiness, music knows no language, and creating a great party experience is our way of spreading joy in the world.

That's why we're dedicated to representing and promoting the essence of reggaeton and Latin music throughout Scandinavia. This is our purpose and the reason we do what we do.

Thank you for reading about our journey. We look forward to seeing you at our next ParisLatino event!

Best regards,

Daniel and Marcos Flores


Who we are, and why we exist

Why do we exist?

We exist because we aspire to contribute to the global evolution of music. We believe that everyone should have the opportunity to dance & experience the music that they love.

What's our vision?

Our vision is to become the greatest and most influential music brand that promotes and highlights diversity, unity and happiness.

What's our mission?

Our mission is to educate and represent reggaeton & latin music in Scandinavia by creating unique and memorable experiences.

What principles guide our behaviour?

  • We believe that human connection is essential.

  • We believe that music has no language or borders.

  • We believe that events can bring us closer together.

  • We believe in living in the moment.

  • We believe that dancing is core to our being.

  • We believe in unity, not dividedness.

  • We believe in spreading positivity in the world.

ParisLatino Halloween Oslo
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